#TotalQualityAssured
A campaign built from scratch.
Total Quality. Assured. is a B2B social media campaign I conceived, designed, and wrote for Intertek — focused on individual technical services while reinforcing brand identity. It functions as the deliberate counterpoint to the emotional, consumer-facing YBA campaign: more direct, more technical, more credible. Built for three social platforms, including static images and video."
Role: Creative direction, visual system design, copywriting — reviewed by technical subject-matter experts for accuracy
Campaign posts — click any to see the full visual and post copy
Visual system
Every post follows a strict layout: cerello border lockup, punchy headline with a single bold dropped keyword, high-contrast hero image bleeding over the border, brief service description, specific CTA, and a consistent "Total Quality. Assured." signature.
Editorial voice
Copy leads with a problem the audience already has, unpacks real technical complexity in plain language, then positions Intertek as the solution. No vague CTAs. Every post links to a specific deliverable.
Format discipline
Each post ships simultaneously in three formats: 1024x1024 square, 1080x1920 reel, and 1200x630 landscape, ensuring full platform coverage without compromising the visual system across aspect ratios.